Appendix 2 - Breakdown of projected sales funnel 26
Appendix 3 - Evidence of payment received from customers 26
Executive Summary
Market Opportunity
Solo entrepreneurs, or Solopreneurs, are a growing breed of business owners who set the intention of growing and scaling an enterprise alone. Between 2019 and 2020 alone, the population of solopreneurs jumped 22%, and it’s expected to skyrocket by 2026 as reported in Entrepreneur magazine.
Furthermore, the COVID 19 pandemic moved businesses into omnichannel marketing and sales methods, with over 80% of businesses stating they aim to continue serving customers across multiple sales channels, i.e. Instagram, email, in-store, etc. With an influx of solopreneurs entering the market, reflected is the growth rate of tools like ours for this community.
Our beach head target market is the mid-career artist, or what we call the Artpreneur. These are people who are 1 person teams who have established brands and processes. They engage with buyers and art collectors online through multiple communication channels, but according to our user interview process, while they reap the benefits of online engagement, it often slows them down from creating more products and/or providing their services. 61% of our user interview participants stated they spend more time than they anticipate on communication tasks, and 75% of them end up managing 2 messaging streams e.g. Instagram and Gmail, for the same customer on a regular basis.
Solution
Tonnta provides a simple CRM-focused inbox to connect with your customers on their favorite channels, such as Instagram, Facebook and email. With the help of machine learning, users of Tonnta will be able to address sales first and the less important stuff later. This allows them to increase their sales turnaround time, increase revenue and reallocate their time to more value adding activities. This is complemented with an advisory service to help solopreneurs implement systems to scale and grow further.
Tonnta has a minimal-focused design with the intention of improving focus. With the awareness that 1 in 10 people in society are on the spectrum of dyslexia, we have curated an experience that is sympathetic to people's sensitivities, especially when it comes to information overload.
Why us/Team
The founder of Tonnta, Diarmaid O Fatharta, has previously worked in the creative arts industry as a Product Manager creating technological solutions in New York City and Galway. This included one person teams such as producers, drama teachers, musicians and actors. Tonnta has an advisory board of tech, marketing and operations experts based in Ireland and US to assist in the early stage growth. Diarmaid also has experience in helping visual artists build systems within their business. We are looking to onboard a Chief Technical Officer (CTO) by the end of the year, who will take over the development efforts from our development partner, Gorrion Software House.
Accomplishments
So far, Diarmaid has participated in Enterprise Ireland's New Frontiers Phase 1 and 2 program (2021/2022), and the NDRC Pre-Accelerator (2022). He has also participated and won a main category at the NDRC Founders Weekend (2021). Diarmaid was recently shortlisted for the IntertradeIreland Seedcorn Competition (2022).
Milestones
We are seeking additional funds to achieve the following milestones:
Update and maintain our first version of the software beyond the initial build and the Minimum Viable Product (MVP) test phase.
Onboard a CTO by 2023 and migrate our product development process inhouse. This is in alignment with our goals to build out the product with further communication integrations, specifically Facebook, WhatsApp and SMS. Having an inhouse developer will be more cost effective than outsourcing, making this more feasible.
The build of additional features will lead to the introduction of additional higher pricing tier options for customers, which will result in higher revenue per customer.
Projections
Year 1
Year 2
Year 3
Year 4
Year 5
Sales (customers)
200
686
1435
2566
3787
Net Profit Before Tax
€ 5,804
€ 13,773
€ 209,449
€ 500,506
€ 768,857
Employment (accumulative)
2
4
5
6
7
Business Overview
Background
The concept of Tonnta came about when the founder, Diarmaid, was working beside his partner at home, artist Finbar McHugh (pictured right). Diarmaid saw the effort and challenges that Finbar faced when engaging with a high volume of buyers and leads online. Finbar was engaging and selling to customers on Instagram, email, WhatsApp and SMS in addition to his online shop on Squarespace.
Diarmaid quickly realized how difficult it was to find a solution that would align with the needs of solopreneurs such as Finbar. This led Diarmaid to explore the life of solopreneurs in order to arrive at the optimal solution. Learning was achieved through techniques such as observation, prototyping, user analysis and user interviews. All of these accumulated the data and knowledge that crafted Tonnta into the experience it is today.
Tonnta will be ultimately marketed towards the solopreneur market as we expand from the artpreneur beachhead market. The solopreneur community has been overlooked when it comes to CRM solutions as well as business support, therefore they don’t have many tools or advisors unique to them. Second of all, solopreneurs don’t always come from a traditional business background, and they lack the benefits of working within a team, therefore they don't receive training from anyone. Tonnta’s CRM-focused inbox is designed with this in mind with a recognizable and accessible interface, and language/copy that the solopreneur will understand, no matter what background they’re coming from.
What do we do
The primary activity for Tonnta will be the development of software technology to assist solopreneurs in the running of their business. Our first focus will be on sales and marketing with our CRM solution. Our focus will be on communication channels such as Instagram, Facebook, Gmail, WhatsApp and SMS. Our vision for the future is to be integrated with further solutions such as accounting, invoice management, and inventory management, making Tonnta the one-stop tool for solopreneurs to grow and scale their business. Diarmaid will also use his experience in Product and Project Management, along with his experience in working with creatives, to provide advisory services to creatives. This will include creating systems to streamline and expand a solopreneurs business.
Ownership
Diarmaid currently owns 100% of Tonnta. The development of the MVP so far has been self financed through savings and a grant fund received during New Frontiers Phase 2 (finished in April 2022).
Market Opportunity
See appendix 1 for sources
Potential growth
The Customer
The solopreneur desires to invest their time in value adding activities, which is often linked to the creation of their product or service. While all other activities such as marketing, invoicing, etc. are essential, it can often prove to be a time sink for them, according to our user interviews.
Below is what we know about our target market based on user interviews, with a focus on the artpreneur persona.
Future verticals we have identified so far are Life Coaches, Personal Trainers and Beauticians.
Market/Demand Offers
Industry and Competition
Competition Types
Hubspot and Pipedrive are well known CRMs who market towards multiple segments, including freelancers, which are a subset of the solopreneur market. However, their offerings don’t differ from what they provide to larger organizations. This results in a solution that is expensive and has features the solopreneur doesn’t need.
CRMs
These are built for freelancers specifically and include multiple features, including invoicing, contract management and some CRM functionality for example. They do not provide any integration options to centralize freelancers' sales streams, such as Instagram, Facebook and WhatsApp.
Client Management Tools
These are clients that connect to a user's conversation tools and provide one location to manage all conversations. This includes the likes of Shift and Franz. These tools do not help the solopreneur identify or organize the sales opportunities among all the conversation channels.
Conversation Tools
All of the solopreneurs we have conducted user interviews with use each app individually i.e Gmail, Instagram, Facebook, WhatsApp, etc. While cost efficient, this leads to a fragmented process of managing online sales conversations, which results in problems.
Individual Communication Apps
Competitors
Size
Strengths
Weaknesses
CRMs
5895 employees;
143k customers
Well known brand, advanced features, marketing experts
Too many features for solopreneurs, limited integrations with social channels
hubspot.com
900 employees;
50k customers
Known brand, high level of CRM functionalities
Aimed at sales and marketing teams and not solopreneurs
pipedrive.com
Conversation Tools
18 employees;
Customers undisclosed
Integrations with 1500 other apps
No customer profiling
tryshift.com
3 employees;
Customers undisclosed
Over 70 services to connect with, used by well known brands
No customer profiling, bad customer support
meetfranz.com
Freelance Project Management
200 employees:
~50k customers
Strong VC investment, known in freelance industry
Doesn’t integrate sales streams, solopreneurs don’t need all features
honeybook.com
35 employees;
200k customers
Automation of tasks, Solopreneur focused features
Doesn’t integrate sales streams, Mostly focused on invoicing
hellobonsai.com
Product
Tonnta gathers all your customer conversations in one unified, CRM-focused inbox and through machine learning prioritizes your communications. This ensures you are taking care of sales first and the less important stuff later.
Current Problems
Solopreneurs find that managing sales conversations across multiple communication channels takes too much time and is overwhelming. This leads to slow sales turnaround time, loss of revenue and feeling overwhelmed.
Benefits
Reclaim Time: No more distractions on social media, or an overload of information on email apps. Just one simple inbox to connect with people.
Grow Your Sales: Solopreneurs will be more efficient in answering messages with Tonnta’s sales inbox, allowing them to identify those ready to buy first, and nurture the relationships of future customers when it suits them.
Better Headspace: With a minimal design and an intention to create a flow in your work, solopreneurs will never feel overwhelmed checking their email and Direct Messages (DMs) again.
Unique Selling Point
Tonnta focuses on the most time consuming activity of solopreneurs, engaging with customers online. By providing the solopreneur with a unified, CRM-focused inbox, we can highlight the conversations that will lead to sales first, and address leads that require nurturing once sales have been dealt with.
Stage of Development
MVP Development - The Minimum Viable Product (MVP) has been created. We are currently waiting on the final verification from Meta/Instagram in order to activate the Instagram integration to allow our customers Instagram Direct Messages (DMs) to flow into the Tonnta app. Gmail has been verified for up to 100 test users/customers.
MVP Testing - We have 34 signed Letters of Intent, all of whom have been signed by those who also signed up to the test phase of Tonnta. The users will have access to their own account for 3 weeks, allowing us to see their behavior and use through Hotjar. We will also collect data through feedback forms and user interviews.
Marketing Plan
Marketing Strategy
The Irish market will be targeted first since we have easy access to a wide range of artist networks due to personal and business relationships, but we have early test users in the US and UK also who will be instrumental in reaching our first communities there. A number of channels will be used to reach artists, with a strong focus on methods to amplify the value of word of mouth.
See Appendix 2 to view the chosen marketing channels and projected customer acquisition.
Pricing Strategy
The current software pricing tier, i.e. Basic plan is for the first version of Tonnta. The price of €20 is based on the average of other paid software products that the majority of artpreneurs use. We found €50 for advisory sessions to be appropriate based on our user interview analysis.
We plan on introducing further additional pricing tiers in 2023, which will be the following:
Plus - the Plus plan will have additional features alongside the Starter feature plan.
Integration with other communication channels in addition to the standard integrations of Gmail and Instagram
Access to advanced features that we have on our roadmap, including Sales Funnel Management and multi user functionality
Premium - the Plus plan will have additional features alongside the Starter and Plus plans. This will include:
Monthly Masterclasses in creative business management
Access to online peer community for shared learning experiences
The following are how we will promote our product in the marketplace.
Inbound Marketing
Website
The website will be the main hub of information for customers. All other inbound marketing material will link back to the website. The website will host information regarding the product features, pricing, company story, contact form, and the option to sign up.
Online Ads
Pay-per-click ads with Google Ads will allow Tonnta to appear in search results when certains terms are being searched for.
SEO
SEO optimization techniques will be used, as well high quality content to improve the SEO of the Tonnta website. We are building a range of articles that will boost the SEO and guide more traffic to the Tonnta website. Articles on our idea list currently are interviews with artists, location profiles, commentary on the business of art, etc.
Email Marketing
Using Mailchimp, we will send personalized emails to customers. This will include running competitions to win pieces of work from fellow artpreneurs.
Social Media
With a planned approach using Later.com, we are posting on social media. We’re focusing on Instagram, Facebook and Pinterest as they are the main social media platforms used by artists based on our research.
Webinar
Webinars are useful for educating potential users and provide a call to action to those who visit the Tonnta site and are curious to find out more. It is also an efficient way to demo on a regular basis and allow questions to be asked by attendees.
Podcasts
Podcasts are very popular with artists as they tend to listen while working. Beyond the Studio, a US based podcast focusing on artists and art work, is an example of a podcast we could get featured on.
Publications
Publications such as magazines and newspapers, both physical and online, with a focus on creatives will be contacted. We have made connections within Tatler Magazine, Image Magazine and Galway Now for future articles.
Demos
Our first target will be providing demos to creative coworking spaces in Ireland. We’ve identified at least 22 creative coworking spaces and/or shared studios in the Republic of Ireland with at least 430 artists availing of those spaces, and a further 48 studios in the UK, US and Europe, with a population of 3116 artists.
Art Influencers
Based on the preliminary research for the business, word of mouth has been stated to be the preferred method of discovering solutions and sharing business advice among artists. With a community who is invested in our vision, we can create a promotional campaign of artists on their own social media channels, allowing artists in their network to be exposed to Tonnta.
Newsletters
Getting into newsletters is an inexpensive method of spreading the word of Tonnta. This would include local newsletters in Galway to start of i.e. Portershed, iTag and CREW.
Outbound Marketing
Cold Calls
Cold calls will be made to artists based on publicly available contact information from locations such as the Virtual Artists Ireland (VAI) artist directory.
Trade Shows
Attending art shows would allow easy access to a traffic of artists, allowing for the likes of demos and direct conversations with artists. In Ireland, Art Source, is the premier art fair with an attendance of 175 international and Irish artists gathering at the RDS in Dublin. International trade shows include Frieze (London), Affordable Art Fair (New York), and Art Paris (France).
Cold Emails
Cold emails will be made to artists based on publicly available contact information from locations such as the Virtual Artists Ireland (VAI), Fine Art America and UK Directory of Artists.
Referral Marketing
Referral Program
Based on the power of word of mouth as mentioned above, the referral program will allow artists who are subscribers to Tonnta to pass on referral code to receive a discount or prize on their use of Tonnta.
Management Team
Founder
Diarmaid Ó Fátharta
100% current ownership
About Diarmaid
With a successful track record in serving the creative industry via technology, Diarmaid has gained the knowledge and experience to build a successful, scalable and global company. During his time with New York based company On The Stage, the company scaled from a 100 to a 1000 client company, with clients present in all states in the US. Diarmaid was the first and solo Product lead with On The Stage, building a world class Product Management function from scratch.
Industry Experience
Product Manager
2017 - 2021
New York/Galway
Service Desk Agent
2016-2017
Galway
Incident Management Coordinator
2015-2016
Galway
Education
M.Sc in Information Systems Management
J.E. Cairnes School of Business & Economics - NUI Galway
2015-2017
Bachelor of Commerce
NUI Galway
2012-2015
Diploma in French
NUI Galway
2015-2016
Diploma in Irish
NUI Galway
2013-2015
Planned Recruitment
2022 - Chief Technical Officer
2023 - Chief Marketing Officer + Sales Associate
2024 - Customer Support Associate
2025 - Software Engineer
2026 - Hire additional Sales Associate
Advisors
Operations
Premises
The Portershed coworking space is going to function as our base office for the early stages, where we are currently based. This will allow us to rent desks as needed for the first few employees, which gives us the flexibility to configure our desk numbers easily.
Communication Infrastructure
Provider
Function
GSuite by Google
Email, File Sharing and Storing
Slack
Communication
ClickUp
Project and Task Management
Miro
Collaboration, Consulting
Figma
UX/UI Design
Software Infrastructure
Tonnta will be built using Typescript and Nodejs (with Nestjs on the server and React on the client side). Node's runtime is very fast and easy to develop with, especially small applications/microservices/MVPs. Node shines in real-time web applications (ie. chat rooms, live notification services) because it uses non-blocking I/O operations. As well as that, Node's extensive community guarantees a vast selection of tools to choose during application development which is very useful in the MVP scenario. Using the most up to date and well known technology also makes it easier for us to recruit Software Developers with the necessary skills to join our team as we grow.
The following software solutions will also be integrated:
Analytics - Implementation of Google Analytics for analytics tracking.
Payment - Stripe is used for the monthly and annual subscription payment.
Heatmap tool - implementation of Hotjar for user behavior analysis.
Software Product Development Process
The following is the Product Development Lifecycle that will be put in place.
Risks
Risk
Details
Risk Impact
Probability Total
Total
Mitigation
Competitor Marketing
The CRM market is saturated with competitors, but are almost exclusively targeting businesses engaged in sales. However, those such as Hubspot run powerful marketing strategies which make it easier for artists to come across them and be familiar with them.
4
2
8
Our focus is on Community Based Marketing from the beginning. This will nurture a grassroots community for which the industry of artpreneurs and beyond will recognise it as a trusted brand they can use and recommend. This is the approach the artpreneur community responds to, as well as other close-knit communities such as Life Coaches and Personal Trainers.
Lack of Features
For users who wish to use advanced features, they may prefer to use a more advanced platform as opposed to a platform geared towards their vocation, such as Tonnta.
3
2
6
We have a roadmap for future features in place already, which will ensure a substantial feature set that will accommodate the solopreneur community.
External Infrastructure
Communication APIs are out of our control as they are regulated by the external API owner.
5
2
10
A Chrome App solution, which will allow Tonnta to be open while using desktop versions of their communication channels.
Competitors Pivot
Larger competitors could start targeting artists also.
3
3
9
Create a social media strategy to highlight the dedication and benefits of Tonnta to the solopreneur community.
Limited Growth Market
Beachhead's customer base is very niche, therefore must expand into multiple markets faster than normal.
2
2
4
We have already started our user exploration process with Life Coaches and Personal Trainers to ensure a speedy entry into these markets when the time comes.
Improvement in current solutions
Messaging could be made easier by current indirect competitors i.e. Instagram, Facebook, WhatsApp, etc.
4
3
12
Drive forward a user centric product development process, which will guarantee user satisfaction with our product.
Financial Plan
Profit and Loss
Sales
Dec-2022
Dec-2023
Dec-2024
Dec-2025
Dec-2026
Basic (Annual)
10,000
8,000
5,000
8,000
11,333
Plus (Annual)
-
1,400
19,250
28,000
25,667
Premium (Annual)
-
3,000
4,000
5,500
4,583
Consultancy
1,250
4,992
7,500
8,748
9,996
Basic (Monthly)
17,400
85,680
183,717
299,167
403,444
Plus (Monthly)
-
6,195
135,050
374,696
604,197
Premium (Monthly)
-
15,900
19,200
37,650
29,400
Total
28,650
125,167
373,717
761,761
1,088,620
Opening Stock
-
-
-
-
Direct Costs
900
2,700
3,600
3,600
3,600
Closing Stocks
-
-
-
-
-
Cost of Goods Sold
€ 900
€ 2,700
€ 3,600
€ 3,600
€ 3,600
Gross Profit
€ 27,750
€ 122,467
€ 370,117
€ 758,161
€ 1,085,020
97%
98%
99%
100%
100%
Overheads
Salaries
13,881
86,064
123,404
211,636
260,989
R&D
5,250
-
-
-
-
Marketing & Promotion
500
3,800
8,800
10,800
14,800
Hosting
69
233
1,421
1,421
1,600
Office Costs
146
250
250
250
250
Motor & Travel
250
2,500
4,000
6,000
6,000
Communications/Cloud Serv
100
200
200
200
200
Insurance
200
1,150
1,150
1,150
1,150
Rent
-
7,040
11,520
15,360
15,360
Accounting & Finance
500
1,090
1,090
1,090
1,090
Professional Fees
50
1,500
1,500
1,500
1,500
Bank Charges
500
2,500
4,000
5,000
10,000
Sundry
500
2,000
3,000
3,000
3,000
Total Expenditure
€ 21,946
€ 108,327
€ 160,335
€ 257,407
€ 315,939
Operating Profit
5,804
14,140
209,782
500,754
769,081
Less Interest
-
-
-
-
-
Profit After Finance Costs
€ 5,804
€ 14,140
€ 209,782
€ 500,754
€ 769,081
Depreciation
-
- 375
- 333
- 250
- 229
Profit After Depreciation
€ 5,804
€ 13,765
€ 209,448
€ 500,504
€ 768,852
11%
56%
66%
71%
Amortisation of Grants
-
-
-
-
-
€ 5,804
€ 13,765
€ 209,449
€ 500,504
€ 768,853
Opening Balance
-
5,804
19,569
193,917
656,770
Retained Profit
€ 5,804
€ 19,569
€ 229,017
€ 694,421
€ 1,425,623
20.26%
15.64%
61.28%
91.16%
130.96%
Balance Sheets
Dec-22
Dec-23
Dec-24
Dec-25
Dec-26
Fixed Assets
Hardware/Software
-
2,000
3,000
5,000
- 7,000
-
-
-
-
-
Other Equipment: -
-
-
-
-
-
-
2,000
3,000
5,000
- 7,000
Less Accumulated Depreciation
-
- 375
- 708
- 958
- 1,208
-
1,625
2,292
4,042
- 8,208
Current Assets
Inventories
-
-
-
-
-
Bank
5,887
118,294
338,275
851,995
1,643,376
Debtors & Prepayments
- 1,375
10,238
24,504
50,445
73,835
4,512
128,531
362,779
902,440
1,717,211
Current Liabilities - Less than 1 Year
Directors Loans
Trade Creditors & Accruals
425
3,575
9,975
18,375
28,775
425
3,575
9,975
18,375
28,775
Net Current Liabilities
4,087
124,956
352,804
884,065
1,688,436
Creditors After 1 Year
Deferred Grants
-
-
-
-
-
Directors Loan Account
-
-
-
-
-
Bank Loan
-
-
-
-
-
-
-
-
-
-
Net Assets
4,087
126,581
355,096
888,107
1,680,228
Financed By
Ordinary Share Capital/Share Premium
Investment
-
100,000
100,000
100,000
100,000
Retained Profits
5,804
19,569
229,017
729,520
1,308,923
5,804
119,569
329,017
829,520
1,408,923
Cash Flow
Dec-2022
Dec-2023
Dec-2024
Dec-2025
Dec-2026
Income
Basic (Annual)
9,333
7,333
5,667
7,667
10,000
Plus (Annual)
-
1,167
17,150
26,833
22,750
Premium (Annual)
-
2,667
3,833
5,167
4,333
Basic (Monthly)
17,400
85,680
183,717
299,167
403,444
Plus (Monthly)
-
6,195
135,050
374,696
604,197
Premium (Monthly)
-
11,100
19,200
37,650
29,400
Consultancy
1,250
5,000
7,500
8,750
10,000
Investment
-
100,000
-
-
-
Bank Term Loan
-
-
-
-
-
Total Income
27,983
219,141
372,117
759,929
1,084,124
Overhead Expenditure
Direct Costs
900
2,700
3,600
3,600
3,600
Salaries
13,881
86,064
123,404
211,636
218,515
R&D
5,250
-
-
-
-
Marketing & Promotion
-
-
-
-
-
Hosting
69
233
1,421
1,421
1,436
Office Costs
146
250
250
250
250
Motor & Travel
-
-
-
-
-
Communications/Cloud Serv
100
200
200
200
200
Insurance
200
1,150
1,150
1,150
1,150
Rent
-
7,040
11,520
15,360
15,360
Utilities
-
-
-
-
-
Accounting & Finance
500
1,090
1,090
1,090
1,090
Professional Fees
50
1,500
1,500
1,500
1,500
Bank Charges
500
2,500
4,000
5,000
5,417
Sundry
500
2,000
3,000
3,000
3,000
Hardware/Software
-
2,000
1,000
2,000
-6,000
-
-
-
-
-
Other Equipment:
-
-
-
-
-
-
-
Loan Repayments
-
-
-
-
-
Total Expenditure
22,096
106,727
152,135
246,207
245,518
Net Cashflow
5,887
112,415
219,982
513,722
838,607
Opening Balance
5,887
118,302
338,283
852,005
Closing Balance
€ 5,887
€ 118,302
€ 338,283
€ 852,005
€ 1,690,612
Funding
Funding Requirements
Our immediate funding requirement is further software development , which will be required as we iterate on the feedback we receive from users of the MVP, as well as maintenance of the technical infrastructure to ensure we have a stable environment to scale from. We estimate this cost to be ~€10,000. Beyond the immediate need, we will be investing more in the next few months as we add additional features to the product in order to maintain and attract more customers. This is estimated to be a further €7000.
Planned Investment
All investment so far has been by the founder, Diarmaid Ó Fátharta. The self investment to date has amounted to €21677, which was used for the research and development of the MVP.
Investor
Type
Purpose
Date
Amount
Private Investor
SAFE Note
Future Development
TBD*
€10000
Private Investor
SAFE Note
Future Development
TBD*
€10000
*We have been offered €20k in total of angel investment from two individual angel investors. We are currently looking at organizing a larger investment pre-seed round. Once the logistics of this plan is finalized, the €20k will be included in that round, or used as a matching fund if another grant aid exists in this format.
Investments/Grants Goals
These are investments and grants that we will be applying for.
Investor
Type
Purpose
Date
Amount
LEO Galway
Grant
R&D MVP
September 2022
TBD
Seedcorn/ IntertradeIreland
Cash Prize
Product Dev
October 2022
€100k
EI
Equity Investment
Expand team
January 2023
€50k
NDRC
Equity Investment
Expand team
January 2023
€100k
Exit Strategy
Our primary exit strategy is to be acquired, most likely by a company that is looking to either enter the solopreneur market, or a company that is looking to implement the functionality of Tonnta into their own tech infrastructure.
Acquired Startup Examples
The below are companies that were acquired which have similarities to Tonnta and its services.
Company
Location
Established
Acq Date
Acquired by
Purchase Price
Quebec, Canada
2015
2021
*
Undisclosed
Smooch
Cologne, Germany
2011
2021
Undisclosed
UserLike
*The only disclosed sale value of companies acquired by Zendesk has been $30 million for Zopim in 2014 and $45 million for BIME Analytics in 2015. All acquisition values of the 5 companies from 2017-2021 have been undisclosed.
Reference of similar startup for sale
Below is a listing from Microacquire, a marketplace for selling and buying startups. This is an indication of the value of a company, such as Tonnta, once trading and performing at a similar level to the company below. See https://t.co/hKHkeav7Qd view the online source.
Company
Location
Established
TTM Gross Revenue
Asking Price
Unknown
Spain
2016
$2.6 million
$16 million
Schedule
Q3 2022
Finalize integration with Instagram
Test MVP with test group
Implement changes based on test users feedback
Q4 2022
Launch Tonnta to the public
Hire Developer/CTO
Q1 2023
Add Facebook Integration
Add additional Pricing Tier
Q2 2023
Hire Marketing Associate
Deploy mobile app version
Q3 2023
Hire Sales Associate
Add Educational Resources Hub
Add additional pricing tier (amounting to 3 at this point)
Q4 2023
Add WhatsApp integration
Add sales analytics feature
2024
Hire Customer Support Associate
Deploy AI capabilities to detect hot leads VS casual leads
2025
Hire Software Engineer
Create integration with a social media planner e.g. Hootsuite
Integrate email marketing functionality
2026
Hire additional Sales Associate
Integrate with inventory system
Integrate with third party invoicing plugin
Appendices
Appendix 1 - Sources
Global art market
Art basel/UBS
EU art market
The European GESAC/EY
UK art market
Statista
Canadian art market
Canada Council for the Arts
US art market
National Endowment for the Arts
Life of an artist
Empty Easel
Working conditions of artists in Ireland
Irish Arts Council
UK Arts Sector after Covid-19
Commons Library, UK
Top art education institutions
TopUniversities.com
Incomes for supports for artists in Ireland
Government of Ireland
Growth of Artpreneur Market
Forbes
Crunchbase
Entrepreneur
Growth in omnichannel marketing
McKinsey
Appendix 2 - Breakdown of projected sales funnel
The following is our projected acquisition of customers and our chosen sales channels for the next 18 months.
Appendix 3 - Evidence of payment received from customers
Below are receipts from the first paying customers of Tonnta.