What is a PRD?

What's one tool that can help de-risk a software project? A Product Requirements Document (PRD).

A PRD is usually prepared by the Product Manager and it helps bridge the gap between the business need for a solution and the developer actually implementing it.

When I started using PRD years ago as a Product Manager, I quickly learnt that it was a living document. I would create the document on Google Docs and populate as much knowledge I had on a new feature or product. This included a short description, the need for the function, wireframes, visual workflows and research (available options, competitor analysis, technical feasibility, customer interviews, etc.)

Then I would bring all the stakeholders into the conversation. This would be achieved primarily through calls and meetings. Every conversation would plug the gaps and either verify or negate assumptions I previously had.

By producing this holistic view of the project, it made it so much easier for the CEO and CTO to understand everything before approving it. It also saved so much time with the development team as there was less back and forth and development time was reduced and project estimations were more accurate.

It also served as a useful tool for marketers and sales to get ready for the promotion of the new feature.

If you're in need of a PRD, or looking to learn about creating PRDs for your business, get in touch for a consultancy session.